Affiliate Marketing
Affiliate marketing promotes Internet businesses, utilizing methodologies such as search engine optimization, paid search engine marketing, email marketing, and displayed advertising, in which affiliates are rewarded for every visitor, subscriber, customer, and/or sale provided by their efforts.
The ability to make informed business decisions in your career is a crucial skill, as statistics can be also be used to influence people’s perceptions and opinions.
Digital Storytelling
No matter what type of media or outlet you are using to express yourself, the ability to tell a story and convey an idea is integral in sending a message to the public.
Email Marketing Principles
Email marketing is a form of direct marketing that uses electronic mail as a means to communicate a message.
Fundamentals of Web Design
As the ability to access World Wide Web content expands beyond traditional desktop computers, we rely on XML and XHTML to develop functional, standards-based content for the Internet. It’s about making webpage markup compact and more easily understood.
Global Internet Marketing Strategies
One of the most powerful components of the Internet is its ability to connect a businesses product/service to the global consumer.
Information Systems and E-Commerce
The power of technology and the impact of e-commerce on the entertainment business industry has been nothing short of astounding. y’ll reexamine traditional marketing principles and apply them to the digital environment, while exploring new challenges that technology and e-commerce present to the entertainment business professional.
Intellectual Property
You’ve come up with an original idea – now you need to make sure that you can protect the fruits of your labor. Examine trade secrets, trademarks, patents, and copyrights within the entertainment business. You’ll gain insight to acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. You’ll also compare and contrast the rights and issues affiliated with independent contractors and work-for-hire employees.
Internet Business Models
When examining the Internet, a prospective entrepreneur must understand a variety of business models that apply to the Internet and e-commerce. That’s why it’s important to learn both traditional and unique Internet business models that can help you evaluate the model that works best for your product/service, and will encourage consumers to buy and become loyal customers.
Internet Consumer Behavior
Examine how people buy products online, as well as what and why they buy online. Internet consumer from a psychological perspective in order to understand how to design a successful Internet site and to create a marketing message that reaches the consumer.
Internet Law and Legal Issues
The Internet is a complicated world when it comes to legal issues such as intellectual property, privacy, freedom of expression, and jurisdiction.
Internet Marketing Research Strategies
In the Internet marketing field, extracting data from business resources that will provide information about your product/service, as well as your consumer’s behavior, is crucial.
researching competitors, consumer behaviors, proper messaging, correct pricing, market behavior, and exit strategies.
Introduction to Internet Marketing
The exciting and effective world of marketing products/services over the Internet has changed the way that our society functions. But in order to operate in this fast-paced field, it’s important to understand the key terms of the industry, as well as the creative and technical aspects of maintaining a marketing website, including the importance of web design, web development, advertising, public relations, and sales.
Mobile devices have quickly become a huge avenue for advertisers to reach a mass audience, no matter where they are.
Introduction to Scripting Languages
Even if you’re not doing the actual coding for a website, it’s still important that you’re familiar with the basic principles of scripting languages and Hypertext Markup Language (HTML).
Introduction to Statistics
How do businesses decide where/to whom/how they are going to market a product? How does a company know what is working for them and what isn’t? Statistics are a crucial tool for decision-making in the entertainment business field. that relate to statistics, including measures of central tendency and dispersion, statistical inference, index number, and time series analysis. How to present the data you gather, and apply the knowledge to solving entertainment business problems in sampling, hypothesis testing, regression and correlation, and trend analysis.
IT Communications
When a server crashes or hardware runs amuck, a business’s information technology (IT) team becomes the superheroes of the company – so it’s important that you be able to properly communicate with them. Gain foundational knowledge to assist you in understanding the technological limitations of your company,
Media and Society
explore the media’s impact on society and culture, both historically and up to the present day. Topic including advertising, ethics, censorship, and globalization from both psychological and sociological perspectives.
New Media Distribution Channels
With the constant technological development that drives our world comes greater new opportunities and channels to distribute a marketing campaign that maximize product visibility and consumer purchasing. A variety of new media components (including the Internet, mobile devices, video games, virtual worlds, web mash-ups, blogs and wikis, email, interactive TV, and podcasting), assess which distribution channel suits your needs, and integrate your product/service into that channel.
Pay-Per-Click Campaign Development
Pay-per-click is an advertising model used on search engines, advertising networks, and content websites/blogs where advertisers only pay when users actually click on their ad to visit their website. Study this advertising model and strategize the most productive way to integrate it into your marketing strategy. Ad networks such as Google AdWords, Yahoo! Search Marketing, and Microsoft Ad Center will be examined, and the structure of these ad networks will be studied.
Principles of Flash
The interactive and compelling element that Flash has brought to website design is undeniable, creating powerful, compelling, and highly interactive digital content for the web.
Search Engine Optimization I
Ever wonder how certain websites turn up in a random Google search? The answer lies within search engine optimization (SEO), the process of improving the volume and quality of consumer traffic to a website from search engines through search results. Study online consumer behavior and learn how to increase a website’s relevance and determine how people search for products and services.
Search Engine Optimization II
Building upon foundations covered in Search Engine Optimization I, Advance topics such as link building, site structure improvements, conversion tracking, research and development, keyword strategic development, and understanding barriers of search engine optimization.
Social Media Optimization
The assortment of online communities that exists on the Internet provide an excellent avenue for a marketing campaign to strengthen a brand’s presence. Social Media Optimization (SMO) aims to generate publicity through social media and community websites through methods such as RSS feeds, blogging opportunities, and incorporating third-party community functionalities such as photo slides, galleries, and video sharing.
Viral Marketing
It’s the video clip that spreads throughout the Internet like wildfire. The interactive flash game that everyone can’t stop talking about. The image that seems to pop up on everyone’s blog. Viral marketing has proven to be a powerful marketing tool that creates a ‘buzz,’ prompting consumers to tell others about a product or service.
Website Advertising and Design Principles
A website can only be as effective as its design allows it to be. Covers the web design principles that enhance the marketing message and promote consumer sales. Learn about key topics such as traditional and Internet advertising principles, website design and functionality, and branding.
Designing an innovative marketing website is important; once the website is active, it’s web metrics that validates, supports, and allows Internet marketers to make critical business decisions. learn how to evaluate whether a website is accomplishing its marketing objectives, and how to report the productivity of the website to the company/client. This data is critical to financial investment in a website, and to forecasting where future monetary investments should go towards strengthening the websites’ marketing presence online.
Web Banner Advertising
A great web banner advertisement grabs the user’s attention and is able to attract traffic to a website by linking the consumer to the website of an advertiser. learn not only the basics of this type of advertising, but also how to integrate it with the Internet marketing structure. Along with evaluating the impact of banner advertising in an Internet marketing campaign, you’ll also learn how to use various techniques to create your own banner ads.
Comments
Post a Comment